Does Digital Banking Apply to Small Banks?
According to the 2017 report by The Financial Brand on retail banking trends and predictions, major trends focus on consumer data, the use of advanced analytics, the ability to personalize the customer journey, and improving the customer experience. Big or small, digital banking does, in fact, apply to all financial institutions today as we head […]
4 Ways to Attract New Banking Customers With Technology
Customers have a lot of options when it comes to choosing apps or services for most everyday tasks, such as fitness tracking, meal planning, and ride sharing. In 2019, however, there are still few digital channels for banking and finance that serve customers at the speed and capacity that’s expected today. For financial institutions—whether you’re […]
An ROI Model of Experience-Driven Banking in the Digital Age
The commoditization of traditional banking products has altered the playing field of banking. Banks and credit unions can no longer afford to compete solely by raising savings rates or decreasing fees. Meanwhile, banks must strategically shift from being a product-driven organization to an organization focused on customer-driven omnichannel digital experiences. Dave Gledhill, the CIO for […]
Learning Swift as a UX designer
A different language is a different vision of life.” – Federico Fellini, Italian film director I’m a UX/UI designer and ten weeks ago I set out to learn the fundamentals of Swift. With no prior experience in coding, I started an 11-week part-time online course to learn Apple’s iOS mobile-specific programming language at BrainStation. Full […]
How Usability Testing Drives Design Innovation
7 min read When I was a UX Design student at BrainStation back in 2017, usability testing stood out to me as one of the most valuable lessons I learned in the process of becoming a UX designer. Although over the last few years my testing techniques have evolved, the methodology remains the same. User-driven […]
Interaction Design: Big Things Have Small Beginnings
Interaction design is composed of a bunch of little elements. When orchestrated beautifully, it can create big things. In this article, I hope to explain the micro complexities behind interaction design and how, when brought together as a whole, they can have a macro impact on your product, team, clients and most importantly the user. […]